Hiding text from users and only showing it to look engines is an old spam technique.
Today there are Google-approved ways to cover content.
More than ever, there are valid reasons to cover content during a way that follows Google’s guidelines.
The SEO benefit may result in better user engagement, increased popularity, and a rise in crawled pages.
What Is Hidden Text?
Hidden text is usually considered a spam technique from the earliest days of search engines.
Search engines some time past relied on simple text matching algorithms.
Thus a site could publish content for a site visitor, and hidden text for search engines.
The hidden text meant for the search engines was designed for ranking purposes – it sometimes consisted of repeated keywords.
And this allowed spammers to make long essays for search engines.
Consumers, on the opposite hand, received a conversion-optimized website that wouldn’t ordinarily rank in search engines.
The point is to point out users content that encourages them to click an affiliate link and buy something.
The other goal of the tactic was to point out search engines content designed to assist the online page rank better.
Now there's an ethical thanks to hide text and image content.
And it’s important to know the way to do that for mobile web layouts.
Outdated & Spammy Way Text Was Hidden
There were some ways to cover text.
A common way was to use a white font color on a white background then put that font at rock bottom end of an internet page.
Some spammers also created sites that positioned content to the far right, off-screen.
This made the content not visible to site visitors who would wish to scroll to the proper to ascertain it.
Another technique was to position a picture over the hidden text.
One of the foremost sophisticated schemes for hidden text was the utilization of a way called cloaking.
Cloaking involves identifying search engines and showing them different content.
The word cloaking that’s wont to describe this content hiding technique may have come from fantasy , where a cloaking device was a machine that hid an individual or an area ship.
Similarly, content cloaking enabled the program spammer to point out a page of content to an enquiry engine and conceal it from site visitors.
Cloaking was generally achieved using JavaScript and user agent sniffing.
Basically, a script determined if a site visitor was an enquiry engine or not.
If the script identified the visitor as an enquiry engine, it might serve a special page thereto .
That page would generally be keyword optimized for ranking but not for users.
Virtually no location within the HTML code was overlooked as a location for hiding text.
Hidden text might be found in image alt attributes, and even at infinitesimal font sizes at rock bottom of an internet page.
Text can even be hidden within comment tags which search engines are known to overlook and not index.
As ridiculous as a number of those techniques may sound, all it takes is one or two affiliate site SEOs to report that it works and half the industry follows suit.
Why Hidden Text wont to Be Spammy
The main reason some should use hidden text is that it’s how to enhance the click-through rate from the spam page to a different page where the buyer can make a sale .
This is a variation of a bait and switch.
Instead of substituting one product for an additional product (like within the classic bait and switch), this system offers a product purchasable then sends the buyer elsewhere to shop for it.
So, how to enhance affiliate sales (or even ad clicks) is to make an internet page offering a selected product.
When a consumer clicks through from an enquiry result, they're confronted with an internet page that's highly optimized for conversions that encourages them to seek out the merchandise on another page.
But so as to rank that conversion-optimized page, they have to point out a special page to look engines.
1= HTML
2= CSS
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